It’s mendatory to get approved SMS templates before sending to customers. Getting SMS templates approved in India typically involves the following steps:
Understand Regulations: Familiarize yourself with the regulations governing SMS communications in India. The Telecom Regulatory Authority of India (TRAI) has issued guidelines and regulations regarding SMS communications, including rules on content, sender IDs, and frequency of messages.
Register as a Telemarketer: If you intend to send promotional or commercial messages, you need to register as a telemarketer with the TRAI. This involves submitting the necessary documents and paying the applicable fees.
Prepare Templates: Create the SMS templates you intend to use for your communications. Ensure that the content complies with TRAI regulations, including restrictions on the use of promotional language, certain keywords, and sender ID requirements.
Submit Templates for Approval: Submit your SMS templates to your telecom service provider for approval. Providers typically have systems in place for template approval to ensure compliance with regulations. You may need to submit the templates through an online portal or via email, depending on your provider’s process.
Wait for Approval: Your telecom service provider will review the submitted templates to ensure they comply with regulations. This process may take a few days to complete, depending on the volume of submissions and the provider’s internal procedures.
Receive Approval or Feedback: Once the review is complete, you will receive notification from your telecom service provider regarding the status of your template submissions. Approved templates will be added to your account for use in SMS communications.
Address Feedback (If Required): If any of your templates are not approved, review the feedback provided by your telecom service provider and make necessary adjustments to bring them into compliance. Resubmit the modified templates for review.
Maintain Compliance: After your templates are approved, ensure that you continue to adhere to TRAI regulations in all your SMS communications. Regularly review and update your templates as needed to remain compliant with evolving guidelines.
Monitor Performance: Keep track of the performance of your SMS campaigns, including delivery rates, response rates, and any feedback or complaints received. This will help you optimize your communications and ensure ongoing compliance with regulations.
By following these steps and staying informed about regulatory requirements, you can successfully obtain approval for your SMS templates in India and conduct compliant SMS communications.
